Saturday, July 21, 2018

Book Review: '50 Ways to Sell a Sleigh-Load of Books: Proven Marketing Strategies to Sell More Books for the Holidays' by Penny C. Sansevieri

From personal experience this reader can honestly say Penny C. Sansevieri is one uniquely gifted person. She is the Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is indeed a whiz at what she does - a book marketing and media relations specialist. She has written many books aimed at helping authors on writing, publishing, marketing, and earning a living by being a writer. She is The Source for finding the answers to questions that are vital to the success of writers. Here she has bundled two of her books - on selling books and getting your books reviewed. To do much more than quote her information is redundant. These books are meant to be purchased as necessary information for your work shelf. She practices what she preaches – and now she addresses selling those books you’ve created by the sleigh load!

Penny carefully constructs her PR pitch: ‘Would You Like to Sell More Books During the Holidays? Retail sales reached nearly $700 billion dollars last year during the holidays. People are ready to shop and looking to buy, but did you get a big enough piece of the pie? If the answer is no, then you need to read 50 Ways to Sell a Sleigh-Load of Books. Holiday marketing efforts aren’t complicated, but they do take strategic planning, and they require savvy execution. And you can’t just pull those out of… Santa’s bag. 50 Ways to Sell a Sleigh-Load of Books is here to help. Set up as an easy-to-follow guide with 50 unique strategies, you’ll learn how to: Plan ahead to relieve stress during peak sales times, Prep your website to drive more holiday traffic, Optimize your social media and other platforms to capture shoppers, Create straightforward, holiday-themed online events and promotions, Run with what’s proven to work around the holidays, but make it your own, Use buyer psychology and holiday shopping behaviors to your benefit, Fine-tune approaches for BIG sale days like Black Friday and Cyber Monday, Ensure your Amazon page is ready to help you close those sales! The Christmas book market is the biggest sales opportunity of the year, so 50 Ways to Sell a Sleigh-Load of Books won’t waste your time with broad concepts. Get ready for step-by-step instructions and examples used by other successful authors! There’s even a bonus checklist, my personal recommendations for useful websites, and a special offer if you’d like to collaborate on your marketing plan.’

Just to reinforce the validity of the PR, Penny includes the following topics in this valuable book - Make Sure Your Cover Belongs in the Top 10, Get Your Website Ready, Offer Free Holiday Shipping, Do Holiday-Themed Hashtag Research, Double-Check Important Sales Days, Schedule (and Write!) Your Blog Posts, Make a Newsletter Announcement, Schedule Social Media Posts, Create Holiday-Themed Social Media Header Graphics, Pin Holiday-Themed Posts on Your Feed, Coordinate with Other Authors for Social Media Promotions, Post Images of Your Books in Holiday Settings on Instagram, Create a Pinterest Board for Book-Centric Gift Buying Ideas, Warm Up Your Mailing List, Do Your Own 12 Days of Christmas Giveaways, Limited-Time Offers, Gift-with-Purchase, and Other Ways to Close a Sale, Get Creative with Your Sales and Promos, Increase Your Book Reviews, Make Custom Tree Ornaments for Superfans or Giveaways, Create a Gift Guide, Create Gift Bags for Giveaways, Invite Your Fans to an “Ask the Author” Virtual Holiday Party on Facebook, Create More Videos (or start!), Submit a Fun Post to BuzzFeed, Schedule Multiple E-book Promotions, Dress Up Your Amazon Page with More Reviews, Pitch Bloggers and Media for Holiday Gift Guide Inclusion, Pitch Bloggers for Holiday and New Year’s Resolution Topics, Release a Boxed Set or Bundle, Make Book One in Your Series Free, Update Your Book Cover Images with Festive Bows, Update Your Book Description, Update Your Amazon Keywords, Double-Check You’re in Great Categories, Enhance Your Subtitle, Plug Your Holiday Connection Via Author Central, Set Up New Amazon Ads, Get Local Media Coverage, Get Involved in Local Festivities (holiday markets, showcases, craft fairs, etc.), Get Local Shelf Space (in creative ways!), Contact Your Local Library About Events, Contact Your Local Independent Bookstores, Events in Specialty Stores, Get Your Book in on the “Shop Local” Movement, Participate in Airport Events, Donate Your Book to a Local Fund-Raiser or Sell It at an Auction, Align with a Local Charity, Discount Your E-book When Shipping Deadlines Get Tight, Capitalize on Your Goodreads Presence, and Think: Bag Stuffers!

And if you recognize the multiple values of following this list then you MUST by the book for all the added details. Another splendid resource for book writers! Highly Recommended. Grady Harp, July 18

Editor's note: This review has been published with the permission of Grady Harp. Like what you read? Subscribe to the SFRB's free daily email notice so you can be up-to-date on our latest articles. Scroll up this page to the sign-up field on your right.

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