Friday, October 20, 2017

Book Review: 'Red Hot 2017' by Thomas Knights

Thomas Knights began his career as a music producer and performer and quickly realized he also had a talent behind the camera. Inspired by underground visionaries like James Bidgood and Pierre & Gilles, and the greats, like Helmut Newton, Richard Avedon, Guy Bourdin and David LaChapelle, he has a dark, cinematic yet 'pop' approach to photography, film and music. Three years ago Thomas Knights had an idea - To put ginger guys in the spotlight like never seen before. To show them as desirable... as alpha males.... Sexual..... Confident.... Heroic... as the ULTIMATE MALE. And so began RED HOT his longterm vision to "rebrand the ginger male stereotype".

The Red Hot II campaign will begin in the autumn of this year but as a prelude to that global promotion of the ginger boys this calendar will give a solid idea of the flavor of the rouge homes. The models look great, no frontal nudity to explain to those who pass by your desk or cubicle, jut naked torsos of well-developed ginger haired men form all around the globe. This is a nice teaser of the major campaign for RED HOT II this fall. Grady Harp, November 16

Editor's note: This review has been published with the permission of Grady Harp. Like what you read? Subscribe to the SFRB's free daily email notice so you can be up-to-date on our latest articles. Scroll up this page to the sign-up field on your right.

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