Tuesday, October 3, 2017
Book Review: 'No One Ever Drowned in Sweat' by Scott Petinga
Minnesota author Scott Petinga knows about adversity . . . and failure. He flunked out of school, was kicked out of the Marines, has been fired from jobs, went through a divorce and is suffering through one of the greatest tests of all . . . being diagnosed with testicular cancer. In spite of the harsh setbacks, Scott has used G.R.I.T. to get back up after being knocked down and forge ahead toward the fulfillment of his dreams. He now has an insatiable drive to create change. To be change. Everything he pursues must have meaning and purpose beyond the norm. Petinga is currently the Chief Troublemaker of The Scott Petinga Group where he is a pioneer in the development of businesses that make a lasting impact on society. After serving in the military and in roles as varied as Vice President of Segmentation Management at Santander Bank and Adjunct Professor at several regional colleges, Petinga put his brilliant marketing skills to work. He served in several senior executive roles at advertising agencies, including Accountability Director at Carmichael Lynch and Strategic Planning Director at RMG Connect - JWT, before leaving Madison Avenue in 2007 to launch his flagship company, the data-driven communications agency AKQURACY founded on the strength of a single client relationship. Petinga is passionate about serving the community: he is the founder of the TH!NK DIFFERENT Foundation, the Fairy Foundation, the Center of Advocacy for Cancer of the Testes International (CACTI), and a volunteer mentor with Imerman Angels of Chicago.
Scott writes with clarity and is on point on every aspect of the message of his book. His language is raw and gritty (and therefore unprintable in a review!). The focus of his driving message is Grit – or as Scott states, ‘What I’ve learned is that it takes G.R.I.T. to succeed. Not just the courageous, tough, decisive, never-say-die “grit” which defines our toughest, most successful, most badass men and women, but the acronym G.R.I.T. which describes what helped me succeed. The G.R.I.T. I’m talking about consists of four important characteristics: Guts, Resilience, Initiative and Tenacity. It’s going to be your secret ingredient for success as well.
With a serious purpose in writing this book Scott is still able to bring humor to the table. He divides his book into 5 parts – Part 1 The G.R.I.T. Mindset: True G.R.I.T., A Little Adversity Won’t Kill You - Develop Some G.R.I.T., There’s No Degree for G.R.I.T. Part 2 G is for Guts - The Four Traits of Guts, Courage Comes from Within, Guts is Not the Absence of Fear. Part 3 R is for Resilience - The Four Traits of Resilience, The Art of Not Giving Up, Success Is Always Just around the Corner. Part 4 I is for Initiative - The Four Traits of Initiative, Jump Start to Self Start, It’s about Give and Take and Part 5 T is for Tenacity – The Four Traits of Tenacity, How to be the Last One Standing, Thriving, Not Surviving.
Along the way e offers cogent remarks such as, ‘Every success story starts from failure. Why? Because that’s where all the learning happens.’ He summarizes his thoughts at the end of the book – ‘There’s a saying that is widely used in the Marine Corps which says: “Improvise, adapt and overcome!” That, in a nutshell, is what my G.R.I.T. mindset is all about. You’ve got to have the Guts to step out of your comfort zone and face the fears of failure. You’ve got to have the Resilience to weather the storms and get back up when you get the shit kicked out of you. You’ve got to have the Initiative to press forward on your own when help isn’t around. And you’ve got to have the Tenacity to stick with the pursuit of your dream and your goals in spite of all the bullshit you encounter along the way… You have to see each failure as a success because it teaches you lessons. Then take that knowledge and experience and improvise, adapt and overcome! Keep pushing, keep fighting and keep working. And remember... No one EVER drowned in sweat!'
Solid advice from a survivor and in the end his coarse verbiage makes his impact all the more pungent. Grady Harp, March 17
I voluntarily reviewed a complimentary copy of this book.
SFRB's free daily email notice so you can be up-to-date on our latest articles. Scroll up this page to the sign-up field on your right.