Saturday, September 2, 2017

Book Review: 'School for Startups' by Jim Beach

"Then she quickly emptied her pitcher into the trough, ran back to the well to draw water, and drew for all his camels." -- Genesis 24:20 (NKJV)

For most people, starting a new business is best done part-time on a small scale. That's because the first idea for what to do and how to do it is usually the person's worst idea and way to do it. With time, important lessons will be learned. Learn those lessons before spending too much money and time on what you are doing. That's one of the key lessons I have been trying to teach my small business students in adult education classes for many years.

Something I don't often tell them is that most of them don't have the energy, interest, and self-discipline to stick with a small business long enough to make it a success. By starting small, they can learn if they have those qualities without creating a personal disaster.

Most people fall in love with a particular concept they have. Most of those concepts aren't well enough developed yet to succeed. But with work and time, many of them can succeed.

Just a few people arrive at the idea of starting a small business with an open mind . . . trying to find something that really fits them and will succeed. If you are like that, School for Startups is great for you. By following these directions, chances are good that you will be up and running within 90 days and probably earning a profit within a year or two. Most large businesses wish they could do nearly as well.

Unlike many books about starting up small businesses written by lawyers, accountants, and consultants, this one has lots of practical advice that will stand you in good stead.

Although I would like to cover all the items presented in this book in one of my 21 hour-long courses in adult education, I can't. I intend to recommend this book to my future students to fill in what I don't have time to cover.

And if you cannot afford the $50 to $150 fee for an adult education class, this book will give you most of what you need at a much smaller cost. The authors also offer a free subscription to a Web site for a month with a book purchase.

Editor's note: This review has been published with the permission of Donald Mitchell. Like what you read? Subscribe to the SFRB's free daily email notice so you can be up-to-date on our latest articles. Scroll up this page to the sign-up field on your right.

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