The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
By John Rossman
Review by Rebecca Johnson
If you are looking for a way to improve how you manage your own company or are just curious about an inside look at how amazon works this is a great place to start. Of all the books I've read on amazon this one seems the most useful and insightful. By reading this book you can gain knowledge that will allow you to apply lessons learned to your own business.
I feel this book effectively captures the essence of amazon's leadership. There are many quotes and letters by Jeff Bezos which reveal his brilliance and also dedication to customers. He really does seek to delight customers and wants them to have the best experience on the web. Some of his comments are also lol funny. This book explains how Jeff Bezos has built a culture that meets extremely high standards. While other authors have perhaps guessed at what Jeff is thinking, John Rossman actually really seems to know and bases his information off Jeff's words. The heart of amazon is finally revealed. John Rossman excels at paying attention to the details.
Most books on amazon tend to be highly analytical but this one goes even deeper to the core of what amazon is. Working at amazon seems to be a character building process. Some of the stories of what amazon has done to keep customers happy are also amazing. The technology is mind blowing.
I especially enjoy books written by former employees and this one is no exception. Since John Rossman used to work for amazon he has the inside scoop and he presents people who work there in a very positive light.
What this book does well is capture the excitement of amazon. I read this book in one day and had trouble putting it down. It was that interesting. Now I understand the depths to which Jeff Bezos goes to make amazon my favorite website. This book made me wonder what surprises are awaiting us all in the near future.
So I felt this was an intellectually invigorating read and I especially enjoyed Jeff's letters to his stockholders. This book gives sage advice on how to manage a company that is customer-centric. It also explains what attracts high-performing employees. You can't afford not to read this book if you own your own company. It is that good!
Rebecca Johnson. Like what you read? Subscribe to the SFRB's free daily email notice so you can be up-to-date on our latest articles. Scroll up this page to the sign-up field on your right.